As a swimmer, do you face
these problems?
- Do you train hard but don’t get the results?
- Does your mind let you down?
- Do your nerves overcome you?
- Do your competitors intimidate you?
- Does your anger stop you from winning?
- Do you lose because of little mistakes?
- Do your negative thoughts hurt you?
- Is your mindset a mess?
- Do you find it hard to bounce back?
- Do you find your results are not consistent?
- Are you a talented athlete but your negative mindset hurts you every day?
- Is your mindset like quicksand that drags you down?
- Does it stop you from winning and performing at your best?
Areas you can get help with to compete and dominate at the very highest levels of Swimming…
“At the elite level, its 80% mind and 20% body. At the top in any sport, the most successful athletes are not only physically talented, they have the mindset of a champion.”
- Positivity
- Motivation
- Best Self
- Focus & Concentration
- Nerves & Anxiety
- Team cohesion
- Peak Performance Planning
- Bounce back
- World class attitude
- Champions Body Language
- Mastering your reactions
- Consistency
- Cutting Edge Mindset
- ‘Mind Hacking’ techniques
- Mind Game plans
- Mindset skills, strategies and procedures
- Visualisation & visual assimilation
- Mindfulness
- Emotion management
- Deal with pressure
- Creating Positive team environments
- Competition & Game day Systems
- Goals, targets & trackers
- Sports Growth Mindset
- Self belief, Trust and Faith
- Confidence
- Champions systems, processes and SOPs
- Mindset simulation in training
- Reflection & Projection
The Key Mindset Challenges in Swimming
Race-day nerves that tighten
the body and disrupt technique
Inconsistency between training performances and competition performances
Negative self-talk between heats
or after a disappointing swim
Loss of confidence after injury
or a long break from competition
Difficulty bouncing back after a personal worst or missed qualification
Managing the psychological pressure of time standards and selection trials
Over-analysis of technique under pressure, causing mechanical breakdown
Team relay pressure – performing
for others as well as yourself
The Elite Sport
Mindset Coach
John Novak is widely known as Australia’s No. 1 Sports Mindset Specialist, with his athletes reaching National and International success at World Championships, Olympics and Major Championships.
His athletes include Grace Kim (Evian Championship Winner 2025) and Jake Weatherald (Australian Test Cricket, 2025–26 Ashes). John has published numerous Sports Mindset books and presented across TV, radio and podcasts.
John has worked at the highest levels of professional sport as Mindset Coach for Sydney FC (A-League 2021–2023) and Melbourne FC (AFL 2023). He was previously Head Mindset Coach at Manly Sea Eagles NRL (2019–2022), Canterbury Bulldogs NRL (2012–2017) and Sydney Roosters (2009). He also has been the mindset coach of the Sydney Kings (NBL) and NSW Waratahs (Super Rugby).
He has worked with hundreds of elite athletes and teams in 50+ different sports. His extensive experience in sports mindset is unparalleled.
What John’s Swimming Mindset Program Covers
Pre-race mindset routines that lock in focus and control nerves from warm-up through the blocks
Confidence-building frameworks that translate training performances into race performances
Visualisation techniques proven to reinforce muscle memory and race execution
Mindset strategies for multi-event meets – maintaining energy and focus across multiple races per day
Bounce-back strategies (the Boomerang Effect) for recovering from poor splits or false starts
Team cohesion work for relay squads – building the shared mindset that
produces great relay teams
Breathing and body-control techniques to manage adrenaline and physical tension
1+1=3
What happens when you add an Elite Mindset Coach to an Elite Athlete or Team?
John’s proven and tested mindset program has a multiplication effect. He helps the athlete or team achieve results far greater than usually possible.
His program has guided athletes and teams to achieve results quicker. His strategies vastly improve your performance to achieve outstanding results.
John’s athletes become leaders going on to captain national teams in a variety of sports. The program is simple, clear and easy to action. This is why his athletes enjoy the multiplication effect.
Every athlete or team John works with develops laser focus on what’s required and how to achieve their targets.
His athletes and teams get the results!

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How it works?
Even though every athlete requires a tailored mindset program, the formula to fast track success is the same.

Step 1
Initial Mindset Assessment
Step 2
Develop Specific Sports Mindset Targets
Step 3
Tailored Mindset Program with Detailed Action Plan
Step 4
Track and Celebrate Progress
Step 5
Review and Create Higher Tragets
While Working with John, his athletes achieved:
Frequently Asked Questions
How can a mindset coach help a competitive swimmer?
A: A swimming mindset coach helps you bridge the gap between training and competition performance. Most swimmers can produce their best times in training but struggle to replicate them in races, this is almost always a mental performance issue. John Novak works with swimmers on pre-race routines, nerves management, focus strategies, and bounce-back techniques so that race day becomes an opportunity rather than a threat. His swimmers consistently report improvements in consistency, confidence, and peak performance under pressure.
How do I stop getting nervous before a swim race?
A: Pre-race nerves are natural and, managed correctly, actually improve performance. The problem is when nerves tip into anxiety and tighten the body. John Novak teaches swimmers a structured pre-race routine that uses breathing techniques, positive visualisation, and a specific focus sequence to channel nerves into energy rather than tension. These routines are practised in training until they are automatic, so on race day, the mind and body respond exactly as prepared.
Why do I swim slower in races than in training?
A: This is one of the most common issues John Novak addresses with swimmers. The gap between training and race performance is almost always caused by mental factors: heightened self-consciousness, fear of failure, over-thinking technique, or inadequate pre-race preparation. John’s program specifically targets this gap with competition simulation training, confidence-building strategies, and race-day mental routines that transfer training performance into the pool when it matters.
Has John Novak worked with Olympic swimmers?
A: Yes. John Novak has worked with Max Giuliani, Australian swimmer, Olympic medallist in the 4x200m Freestyle Relay, Australian and Oceania Record Holder in the 200m Freestyle, and holder of the 7th fastest time in history in that event. He also worked with Melissa Wu, 5x Olympian and diving medallist. His experience with swimmers at Olympic level means he understands the specific mental demands of elite aquatic sport.
Can mindset coaching help young swimmers?
A: Absolutely. John Novak has worked with swimmers from age 8 through to Olympic level. For junior and age-group swimmers, mindset coaching builds the mental foundations that support long-term development e.g. confidence, resilience, love of the process. Young swimmers who develop strong mental skills early progress faster, handle setbacks better, and are far more likely to reach their potential than those who focus only on technical and physical development.
Does John Novak offer online swimming mindset coaching?
A: Yes. John provides online swimming mindset coaching to athletes around the world via video call. Online coaching is equally effective for mindset work, all of the strategies, tools, and programs can be delivered and practised remotely. Swimmers in the UK, USA, New Zealand, and across Asia have worked with John through online sessions.
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