Do you face these problems?

  • Do you train hard but don’t get the results?
  • Does your mind let you down?
  • Do your nerves overcome you?
  • Do your competitors intimidate you?
  • Does your anger stop you from winning?
  • Do you lose because of little mistakes?
  • Do your negative thoughts hurt you?
  • Is your mindset a mess?
  • Do you find it hard to bounce back?
  • Do you find your results are not consistent?
  • Are you a talented athlete but your negative mindset hurts you every day?
  • Is your mindset like quicksand that drags you down?
  • Does it stop you from winning and performing at your best?

GET COACHED BY JOHN

Areas you can get help with to compete and dominate at the very highest levels of Surfing and Body Boarding…

“At the elite level, its 80% mind and 20% body. At the top in any sport, the most successful athletes are not only physically talented, they have the mindset of a champion.”

  • Positivity
  • Motivation
  • Best Self
  • Focus & Concentration
  • Nerves & Anxiety
  • Team cohesion
  • Peak Performance
  • Bounce back
  • World class attitude
  • Champions Body Language
  • Mastering your reactions
  • Consistency
  • Cutting Edge Mindset
  • ‘Mind Hacking’ techniques
  • Mind Game plans
  • Mindset skills, strategies and procedures
  • Visualisation & visual assimilation
  • Mindfulness
  • Emotion management
  • Deal with pressure
  • Creating Positive team environments
  • Competition & Game day Systems
  • Goals, targets & trackers
  • Sports Growth Mindset
  • Self belief, Trust and Faith
  • Confidence
  • Champions systems, processes and SOPs
  • Mindset simulation in training
  • Reflection & Projection

The Key Mindset Challenges in Surfing & Water Sports

The Elite Sport
Mindset Coach

John Novak is widely known as Australia’s No. 1 Sports Mindset Specialist, with his athletes reaching National and International success at World Championships, Olympics and Major Championships.

His athletes include Grace Kim (Evian Championship Winner 2025) and Jake Weatherald (Australian Test Cricket, 2025–26 Ashes). John has published numerous Sports Mindset books and presented across TV, radio and podcasts.

John has worked at the highest levels of professional sport as Mindset Coach for Sydney FC (A-League 2021–2023) and Melbourne FC (AFL 2023). He was previously Head Mindset Coach at Manly Sea Eagles NRL (2019–2022), Canterbury Bulldogs NRL (2012–2017) and Sydney Roosters (2009). He also has been the mindset coach of the Sydney Kings (NBL) and NSW Waratahs (Super Rugby).

He has worked with hundreds of elite athletes and teams in 50+ different sports. His extensive experience in sports mindset is unparalleled.

John Novak Australia's number one sports mindset coach based in Sydney

What John’s Surfing & Water Sports Mindset Program Covers

1+1=3

What happens when you add an Elite Mindset Coach to an Elite Athlete or Team?

John’s proven and tested mindset program has a multiplication effect. He helps the athlete or team achieve results far greater than usually possible.

His program has guided athletes and teams to achieve results quicker. His strategies vastly improve your performance to achieve outstanding results.

John’s athletes become leaders going on to captain national teams in a variety of sports. The program is simple, clear and easy to action. This is why his athletes enjoy the multiplication effect.

Every athlete or team John works with develops laser focus on what’s required and how to achieve their targets.

His athletes and teams get the results!

How it works?

Even though every athlete requires a tailored mindset program, the formula to fast track success is the same.

Step 1
Initial Mindset Assessment

Step 2
Develop Specific Sports Mindset Targets

Step 3
Tailored Mindset Program with Detailed Action Plan

Step 4
Track and Celebrate Progress

Step 5
Review and Create Higher Tragets

While Working with John, his athletes achieved:

Frequently Asked Questions

How can mindset coaching help a competitive surfer?

A: Competitive surfing is uniquely mentally demanding because the athlete cannot control the raw material — the ocean. Success requires a specific combination of present-moment awareness, patient composure in waiting for the right wave, and then complete fearless commitment when it arrives. John Novak has worked with World Champion bodyboarder Tyson Williams and with competitive surfers at national and international level. His water sports program addresses the full mental demands of competitive surfing.

How do surfers deal with poor wave conditions during a heat?

A: Poor conditions during a heat — flat spells, closeout sets, or missed opportunities — are a mental test as much as a technical one. The surfer who reacts to a flat period with anxiety, frustration, or desperate wave selection will almost always finish the heat worse than conditions required. John Novak works with surfers on patience composure — the ability to wait without mental cost, to read conditions with clear eyes rather than anxious ones, and to remain ready to commit when the right wave arrives regardless of what has happened in the heat so far.

What is flow state in surfing and how do you access it?

A: Flow state in surfing is the experience of surfing automatically, without conscious thought, in which physical execution and wave interaction happen without interference from the analytical mind. It is associated with the best performances and is what most surfers describe as ‘being in the zone’. John Novak works with surfers on the mental conditions that allow flow to emerge — reduced self-consciousness, full present-moment awareness, low anxiety, and trust in physical preparation. He also works on what disrupts flow (usually fear of outcomes or judge awareness) and how to minimise that disruption.

How do bodyboarders and surfers build mental toughness in big waves?

A: Big wave performance demands a specific kind of mental toughness: the genuine acceptance of physical risk combined with the ability to perform complex physical skills under that risk. John Novak’s approach to big wave mentality distinguishes between healthy courage — the confident willingness to take calculated risks based on ability — and reckless fearlessness. He builds the former through progressive exposure, structured self-talk protocols, and specific pre-paddle-out mental routines that establish composure before the commitment is made.

Can mindset coaching help in team surfing competitions?

A: Team surfing and relay events add an interpersonal dimension to surfing competition — the mental weight of performing for a team and managing handover composure under pressure. John Novak works with team surfing athletes on collective mindset, communication under pressure, and the specific transition psychology of handing over to a teammate. He has extensive experience building team culture in sport generally, and this translates directly to team water sports competition.

Does John Novak offer online surfing mindset coaching?

A: Yes. John Novak provides online water sports mindset coaching to surfers and bodyboarders worldwide via Zoom or video call. The core mental skills — present-moment focus, competition heat management, flow state access, and the Boomerang Effect framework — can all be delivered effectively in online sessions. Many of John’s water sports clients are based in coastal locations outside Sydney, and online coaching allows full access to his program regardless of geography.

Your Next Steps

Whether you are a competitive surfer, a bodyboarder, or any water sport athlete seeking the mental edge, John Novak’s program gives you the tools to perform at your best when the waves and the moment demand it. Available in-person in Sydney and online worldwide.

In sport, its 80% mind and 20% body. At the top in any sport, the most successful athletes are not only physically talented, they have the mindset of a champion. If you are looking for the edge in your sporting career speak to us today what you would like to achieve.

ENQUIRE NOW BOOK NOW

JOIN

The Ultimate Mindset Gym for Rapid Sporting Success

SHOP

Instant access to Mindset resources and eBooks Purchase Athletes Gear Join Events-live Workshops and Webinars

BOOK NOW

Book a Session for you or your Team