As an athlete, do you face these problems?

  • Do you train hard but don’t get the results?
  • Does your mind let you down?
  • Do your nerves overcome you?
  • Do your competitors intimidate you?
  • Does your anger stop you from winning?
  • Do you lose because of little mistakes?
  • Do your negative thoughts hurt you?
  • Is your mindset a mess?
  • Do you find it hard to bounce back?
  • Do you find your results are not consistent?
  • Are you a talented athlete but your negative mindset hurts you every day?
  • Is your mindset like quicksand that drags you down?
  • Does it stop you from winning and performing at your best?

GET COACHED BY JOHN

Areas you can get help with to compete and dominate at the very highest levels of Athletics…

“At the elite level, its 80% mind and 20% body. At the top in any sport, the most successful athletes are not only physically talented, they have the mindset of a champion.

  • Positivity
  • Motivation
  • Best Self
  • Focus & Concentration
  • Nerves & Anxiety
  • Team cohesion
  • Peak Performance               Planning  
  • Bounce back
  • World class attitude
  • Champions Body Language
  • Mastering your reactions
  • Consistency
  • Cutting Edge Mindset
  • ‘Mind Hacking’ techniques
  • Mind Game plans
  • Mindset skills, strategies and procedures
  • Visualisation & visual assimilation
  • Mindfulness
  • Emotion management
  • Deal with pressure
  • Creating Positive team environments
  • Competition & Game day Systems
  • Goals, targets & trackers
  • Sports Growth Mindset
  • Self belief, Trust and Faith
  • Confidence
  • Champions systems, processes and SOPs
  • Mindset simulation in training
  • Reflection & Projection

The Key Mental Challenges in Athletics

False start anxiety – the fear of being disqualified before the race has begun

Recovering mentally and physically between heats, semi-finals, and finals at major championships

Managing the wait – athletics involves long periods of inactivity punctuated by intense, brief effort

Dealing with disappointing performances at selection trials or major championships

Competing against personal bests – the internal pressure of chasing your own times

Multi-event athletes (decathlon, heptathlon) – maintaining focus and energy across two days

Warm-up ritual and pre-race routine – managing the two hours before the gun

Injury and return to competition – rebuilding confidence after time out

The Elite Sport
Mindset Coach

John Novak is widely known as Australia’s No. 1 Sports Mindset Specialist, with his athletes reaching National and International success at World Championships, Olympics and Major Championships.

His athletes include Grace Kim (Evian Championship Winner 2025) and Jake Weatherald (Australian Test Cricket, 2025–26 Ashes). John has published numerous Sports Mindset books and presented across TV, radio and podcasts.

John has worked at the highest levels of professional sport as Mindset Coach for Sydney FC (A-League 2021–2023) and Melbourne FC (AFL 2023). He was previously Head Mindset Coach at Manly Sea Eagles NRL (2019–2022), Canterbury Bulldogs NRL (2012–2017) and Sydney Roosters (2009). He also has been the mindset coach of the Sydney Kings (NBL) and NSW Waratahs (Super Rugby).

He has worked with hundreds of elite athletes and teams in 50+ different sports. His extensive experience in sports mindset is unparalleled.

John Novak Australia's number one sports mindset coach based in Sydney

What John’s Athletics Mindset Program Covers

Pre-race mental routines – the structured preparation that builds optimal arousal from warm-up to start line

Championship mindset – managing the multi-day pressure of national and international competition

Starting block composure – managing
the intense psychological pressure
of the seconds before the gun

Bounce-back frameworks for disappointing results, injuries, and missed selections

Race execution focus – staying in your own lane (mentally and physically) during competition

Personal best psychology – approaching time targets with confidence rather than anxiety

Visualisation of race execution – mental rehearsal of the perfect race from start to finish

Youth athlete development – building mental foundations for long-term athletic success

1+1=3

What happens when you add an Elite Mindset Coach to an Elite Athlete or Team?

John’s proven and tested mindset program has a multiplication effect. He helps the athlete or team achieve results far greater than usually possible.

His program has guided athletes and teams to achieve results quicker. His strategies vastly improve your performance to achieve outstanding results.

John’s athletes become leaders going on to captain national teams in a variety of sports. The program is simple, clear and easy to action. This is why his athletes enjoy the multiplication effect.

Every athlete or team John works with develops laser focus on what’s required and how to achieve their targets.

His athletes and teams get the results!

How it works?

Even though every athlete requires a tailored mindset program, the formula to fast track success is the same.

Step 1
Initial Mindset Assessment

Step 2
Develop Specific Sports Mindset Targets

Step 3
Tailored Mindset Program with Detailed Action Plan

Step 4
Track and Celebrate Progress

Step 5
Review and Create Higher Tragets

While Working with John, his athletes achieved:

Frequently Asked Questions

How can a mindset coach help an athlete in track and field?

A: A track and field mindset coach helps athletes manage the intense psychological pressure of competition in a sport where performance is measured to hundredths of a second. Key areas include pre-race routine development, false start management, visualisation of race execution, championship mental preparation, and bounce-back strategies for disappointing performances. John Novak has worked with athletes from junior level to national competition, with results including the world’s fastest 14-year-old 100m time in 2018.

How do sprinters manage false start anxiety?

A: False start anxiety is one of the most debilitating mental challenges in sprinting, the fear of reacting too early creates a paradox where over-thinking the reaction actually slows it down or causes a false start. John Novak works with sprinters on a specific pre-race focus sequence that shifts attention from the fear of a false start to a reaction trigger stimulus. Combined with breathing techniques to manage adrenaline, these strategies allow sprinters to be explosive and instinctive at the gun rather than tentative and over-controlled.

What mental skills do elite athletics athletes need?

A: Elite athletics athletes need the ability to perform a brief, maximal effort after a long preparation period: managing arousal, focus, and composure through warm-up, call room, and onto the track. They need championship mentality for multi-round competitions (heats, semis, finals), strong self-talk strategies for when a race is not going to plan, and resilience to maintain belief after a disappointing performance earlier in a championship. John Novak’s program covers all of these with sport-specific, individually tailored strategies.

Can mindset coaching help young track and field athletes?

A: Yes, and early mindset development is one of the highest-value investments a young athlete can make. John Novak worked with Jack Hornery from a young age, supporting his development into the world’s fastest 14-year-old over 100m in 2018. For junior athletics athletes, mindset coaching builds confidence, competitive resilience, a growth mindset toward improvement, and the mental routines that allow physical talent to be expressed consistently in competition.

How do distance runners maintain focus over a long race?

A: Long distance running presents unique mental challenges – the mind wanders, self-doubt creeps in during difficult periods, and the temptation to slow down battles with the goal to push through. John Novak teaches distance runners to break the race into mental segments, use specific focus cues for each segment, deploy positive self-talk phrases at pre-identified tough points in the race, and use pace-specific visualisation to maintain confidence in execution. These strategies prevent the mental drift that costs time in the middle of a race.

 

 

Your Next Steps

From sprinters to marathon runners, from junior development athletes to national representatives, John Novak’s athletics mindset program provides the mental tools that complement your physical training and produce performance improvements that pure training cannot achieve alone.

In sport, its 80% mind and 20% body. At the top in any sport, the most successful athletes are not only physically talented, they have the mindset of a champion. If you are looking for the edge in your sporting career speak to us today about what you would like to achieve.

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