As an Athlete, do you face
these problems?

  • Do you train hard but don’t get the results?
  • Does your mind let you down?
  • Do your nerves overcome you?
  • Do your competitors intimidate you?
  • Does your anger stop you from winning?
  • Do you lose because of little mistakes?
  • Do your negative thoughts hurt you?
  • Is your mindset a mess?
  • Do you find it hard to bounce back?
  • Do you find your results are not consistent?
  • Are you a talented athlete but your negative mindset hurts you every day?
  • Is your mindset like quicksand that drags you down?
  • Does it stop you from winning and performing at your best?

GET COACHED BY JOHN

Areas you can get help with to compete and dominate at the very highest levels of your Sport…

“At the elite level, its 80% mind and 20% body. At the top in any sport, the most successful athletes are not only physically talented, they have the mindset of a champion.”
  • Positivity
  • Motivation
  • Best Self
  • Focus & Concentration
  • Nerves & Anxiety
  • Team cohesion
  • Peak Performance               Planning
  • Bounce back
  • World class attitude
  • Champions Body Language
  • Mastering your reactions
  • Consistency
  • Cutting Edge Mindset
  • ‘Mind Hacking’ techniques
  • Mind Game plans
  • Mindset skills, strategies and procedures
  • Visualisation & visual assimilation
  • Mindfulness
  • Emotion management
  • Deal with pressure
  • Creating Positive team environments
  • Competition & Game day Systems
  • Goals, targets & trackers
  • Sports Growth Mindset
  • Self belief, Trust and Faith
  • Confidence
  • Champions systems, processes and SOPs
  • Mindset simulation in training
  • Reflection & Projection

The Key Mental Challenges in Rowing & Canoeing

Pain management – the specific mental challenge of rowing through the wall of lactic acid that builds across a 2000m race

Adverse conditions – rowing through wind, rain, and chop while maintaining mental quality

Rating discipline – holding technical form when the body is demanding lower intensity

Form slumps in training – the de-motivation that follows extended training blocks without visible progress

Crew synchrony – the mental and interpersonal work of rowing as one entity

Selection competition – the psychological pressure of rowing trials and seat racing

Cox communication – the mental demands of the coxswain role under race pressure

Post-race disappointment – processing a silver or bronze when gold was expected

Race start anxiety – the line-up, the false starts, and the explosive opening of a race

Long race build – the mental management of a 2000m race where pacing is critical

The Elite Sport
Mindset Coach

John Novak is widely known as Australia’s No. 1 Sports Mindset Specialist, with his athletes reaching National and International success at World Championships, Olympics and Major Championships.

His athletes include Grace Kim (Evian Championship Winner 2025) and Jake Weatherald (Australian Test Cricket, 2025–26 Ashes). John has published numerous Sports Mindset books and presented across TV, radio and podcasts.

John has worked at the highest levels of professional sport as Mindset Coach for Sydney FC (A-League 2021–2023) and Melbourne FC (AFL 2023). He was previously Head Mindset Coach at Manly Sea Eagles NRL (2019–2022), Canterbury Bulldogs NRL (2012–2017) and Sydney Roosters (2009). He also has been the mindset coach of the Sydney Kings (NBL) and NSW Waratahs (Super Rugby).

He has worked with hundreds of elite athletes and teams in 50+ different sports. His extensive experience in sports mindset is unparalleled.

John Novak Australia's number one sports mindset coach based in Sydney

What John’s Rowing & Canoeing Mindset Program Covers

Pain management protocols – the specific mental tools for managing lactic acid and physical distress during a race

Technical maintenance under fatigue – the mental strategies that preserve stroke quality when the body is compromised

Race plan execution – the mental commitment to a tactical plan under the pressure of competition

Cox leadership development – the specific mental skills of effective race-day coxing

Crew mental cohesion – building the shared mindset and communication culture of a winning crew

Seat race and trial preparation – managing selection competition with composure

The Boomerang Effect in rowing: the collective mental energy of a crew and how to build it

Training block motivation – sustaining direction and purpose across heavy training periods

Start line composure – the pre-race routine and the focus sequence for the explosive start

Recovery from disappointment – processing results and redirecting to the next objective

1+1=3

What happens when you add an Elite Mindset Coach to an Elite Athlete or Team?

John’s proven and tested mindset program has a multiplication effect. He helps the athlete or team achieve results far greater than usually possible.

His program has guided athletes and teams to achieve results quicker. His strategies vastly improve your performance to achieve outstanding results.

John’s athletes become leaders going on to captain national teams in a variety of sports. The program is simple, clear and easy to action. This is why his athletes enjoy the multiplication effect.

Every athlete or team John works with develops laser focus on what’s required and how to achieve their targets.

His athletes and teams get the results!

How it works?

Even though every athlete requires a tailored mindset program, the formula to fast track success is the same.

Step 1 Initial Mindset Assessment
Step 2 Develop Specific Sports Mindset Targets
Step 3 Tailored Mindset Program with Detailed Action Plan
Step 4 Track and Celebrate Progress
Step 5 Review and Create Higher Tragets

While Working with John, his athletes achieved:

Frequently Asked Questions

How can mindset coaching help a competitive rower?

A: Rowing mindset coaching addresses the specific mental demands of a sport that requires sustained maximal physical effort combined with technical precision and, for crew boats, perfect interpersonal synchrony. John Novak works with rowers on pain management during races, technical maintenance under fatigue, crew mental cohesion, and the pre-race preparation routines that produce peak performance at the start line. His Boomerang Effect framework is particularly effective in crew rowing where collective mindset directly determines performance.

How do rowers manage pain and discomfort during a race?

A: Pain management in rowing is a mental skill as much as a physical one. The lactic acid accumulation in a 2000m race reaches levels that the body interprets as a crisis — the mind must override this signal to sustain the required effort. John Novak teaches rowers a specific pain management protocol: reframing the pain signal as a performance indicator rather than a threat, using a specific focus anchor to maintain attention on stroke quality rather than discomfort, and employing the Boomerang Effect self-talk framework that turns suffering into strength.

How do rowing crews build mental cohesion?

A: Mental cohesion in a rowing crew is built through shared values, clear communication norms, and the collective habit of supporting each other in difficult moments rather than retreating into individual experience. John Novak works with rowing crews on their team culture, specifically the mental environment that allows each athlete in the boat to perform at their individual best while contributing to a shared execution. He addresses the interpersonal dynamics that either build or undermine crew synchrony and performance.

What mindset does a cox need in a race?

A: The coxswain role is one of the most demanding leadership positions in sport – responsible for navigating, tactical management, and the moment-to-moment motivational communication that drives a crew to their maximum effort. Under race pressure, the cox must maintain calm, clear cognitive function while the boat around them is in physical extremis. John Novak works with coxswains on race-day communication under pressure, the specific mental tools for managing a difficult race scenario, and the leadership mindset that earns trust from athletes at maximum effort.

How do rowers perform at their best in seat races and selection trials?

A: Selection trials and seat races are acutely stressful because the stakes are the highest possible – the immediate consequence of performance is whether you are in the boat. John Novak works with rowers on a specific trial and selection mindset: the ability to treat the trial as a performance opportunity rather than a pass-or-fail test, to race with the same process focus as any training piece, and to arrive at the start line without the mental contamination of consequence anxiety.

Does John Novak offer online rowing mindset coaching?

A: Yes. John Novak provides online rowing and canoeing mindset coaching to athletes and crews across Australia and worldwide via Zoom or video call. Individual programs, crew programs, and coxswain development can all be delivered effectively online. Athletes in all Australian states, New Zealand, and internationally work with John through online sessions aligned to their training and competition schedules.

Your Next Steps

From club rowers to national squad athletes, John Novak’s rowing and canoeing mindset program builds the mental toughness and crew cohesion that win races. Available in-person in Sydney and online for athletes and crews worldwide.

In sport, its 80% mind and 20% body. At the top in any sport, the most successful athletes are not only physically talented, they have the mindset of a champion. If you are looking for the edge in your sporting career speak to us today about what you would like to achieve.

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