Athlete’s Voice

Simple clarity in a field of complexity. It was John’s messages and principles that drew me in, it’s his incredible energy, passion and positivity that have me hooked. Proven strategies to be your best self in every moment, from social to elite performers, from sport to life.

Matt Carraro
Rugby Union Brumbies Canberra | NSW Waratahs | Bath England | Toulon France | Rugby Coach Newington College

“Biggest thing I felt I learnt was that in any situation even if it may have been a negative one, there is always a positive way to spin it.

Sam Lane
Waratahs Rugby Union Footballer

ENQUIRE NOW BOOK NOW

As a Rugby Union player, do you face these problems?

  • Do you train hard but don’t get the results?
  • Does your mind let you down?
  • Do your nerves overcome you?
  • Do your competitors intimidate you?
  • Does your anger stop you from winning?
  • Do you lose because of little mistakes?
  • Do your negative thoughts hurt you?
  • Is your mindset a mess?
  • Do you find it hard to bounce back?
  • Do you find your results are not consistent?
  • Are you a talented athlete but your negative mindset hurts you every day?
  • Is your mindset like quicksand that drags you down?
  • Does it stop you from winning and performing at your best?

GET COACHED BY JOHN

Areas you can get help with to compete and dominate at the very highest levels of Rugby Union…

“At the elite level, its 80% mind and 20% body. At the top in any sport, the most successful athletes are not only physically talented, they have the mindset of a champion.”

  • Positivity
  • Motivation
  • Best Self
  • Focus & Concentration
  • Nerves & Anxiety
  • Team cohesion
  • Peak Performance                               Planning
  • Bounce back
  • World class attitude
  • Champions Body Language
  • Mastering your reactions
  • Consistency
  • Cutting Edge Mindset
  • ‘Mind Hacking’ techniques
  • Mind Game plans
  • Mindset skills, strategies and procedures
  • Visualisation & visual assimilation
  • Mindfulness
  • Emotion management
  • Deal with pressure
  • Creating Positive team environments
  • Competition & Game day Systems
  • Goals, targets & trackers
  • Sports Growth Mindset
  • Self belief, Trust and Faith
  • Confidence
  • Champions systems, processes and SOPs
  • Mindset simulation in training
  • Reflection & Projection

The Key Mindset Challenges in Rugby Union

The Elite Sport
Mindset Coach

John Novak is widely known as Australia’s No. 1 Sports Mindset Specialist, with his athletes reaching National and International success at World Championships, Olympics and Major Championships.

His athletes include Grace Kim (Evian Championship Winner 2025) and Jake Weatherald (Australian Test Cricket, 2025–26 Ashes). John has published numerous Sports Mindset books and presented across TV, radio and podcasts.

John has worked at the highest levels of professional sport as Mindset Coach for Sydney FC (A-League 2021–2023) and Melbourne FC (AFL 2023). He was previously Head Mindset Coach at Manly Sea Eagles NRL (2019–2022), Canterbury Bulldogs NRL (2012–2017) and Sydney Roosters (2009). He also has been the mindset coach of the Sydney Kings (NBL) and NSW Waratahs (Super Rugby).

He has worked with hundreds of elite athletes and teams in 50+ different sports. His extensive experience in sports mindset is unparalleled.

John Novak Australia's number one sports mindset coach based in Sydney

What John’s Rugby Union Mindset Program Covers

1+1=3

What happens when you add an Elite Mindset Coach to an Elite Athlete or Team?

John’s proven and tested mindset program has a multiplication effect. He helps the athlete or team achieve results far greater than usually possible.

His program has guided athletes and teams to achieve results quicker. His strategies vastly improve your performance to achieve outstanding results.

John’s athletes become leaders, going on to captain national teams in a variety of sports. The program is simple, clear and easy to action. This is why his athletes enjoy the Multiplication Effect.

Every athlete or team John works with develops laser focus on what’s required and how to achieve their targets.

His athletes and teams get the results!

How it works?

Even though every athlete requires a tailored mindset program, the formula to fast track success is the same.

Step 1
Initial Mindset Assessment

Step 2
Develop Specific Sports Mindset Targets

Step 3
Tailored Mindset Program with Detailed Action Plan

Step 4
Track and Celebrate Progress

Step 5
Review and Create Higher Tragets

While Working with John, his athletes achieved:

Frequently Asked Questions

How can mindset coaching help a rugby union player?

A: Rugby union demands exceptional mental toughness — the ability to sustain focus and intensity across 80 minutes of extreme physicality, recover composure after mistakes in a high-stakes environment, and perform technical skills like goal-kicking and lineouts under intense pressure. John Novak has worked with the NSW Waratahs in Super Rugby and with individual players at club, state, and national level. His program addresses the full mental demands of the rugby union player — from pre-match preparation through to managing a tough loss.

What mindset skills do goal-kickers need?

A: Goal-kicking is one of the most isolated and high-pressure actions in sport — a single player, a silent crowd, the full weight of the game potentially resting on one kick. John Novak works with kickers on a specific pre-kick mental routine that creates consistent composure regardless of the situation. The routine involves a clear mental anchor point, a focus narrowing sequence, and a trigger action that initiates the physical process automatically. The goal is a routine so ingrained that the scoreline, the crowd, and the pressure become irrelevant to the execution.

How do rugby union teams build mental toughness collectively?

A: Team mental toughness in rugby union is built through shared belief, clear cultural values, and the habits that sustain performance when things are not going well. John Novak’s team programs — built around the Boomerang Effect framework — focus on the behaviours, communication patterns, and mindset habits that define a resilient team culture. He has worked with NRL clubs, AFL clubs, A-League clubs, and Super Rugby teams in this capacity. The work is practical: what do players say to each other when they concede, how do leaders respond to adversity, what are the team’s shared commitments?

Can mindset coaching help a rugby union halfback?

A: The halfback is one of the most mentally demanding positions in rugby union — required to make split-second tactical decisions under physical pressure throughout the game. John Novak works with halfbacks specifically on decision-making clarity: having a clear, fast decision framework that operates under pressure without hesitation. He also works on the composure required after a poor pass, a lost scrum, or a penalty conceded — the ability to reset and deliver the next play without the weight of the previous one.

Does John Novak work with rugby union clubs as well as individuals?

A: Yes. John Novak works with rugby union clubs and squads as well as individual players. His club work focuses on building the team culture, communication environment, and collective mindset habits that produce consistent performance. He has worked with the NSW Waratahs, Manly Marlins, Norths, and Easts at various levels. His team programs are typically delivered across a season, with a combination of group sessions, individual work with key players, and leadership development for captains and senior players.

Does John Novak offer online rugby union mindset coaching?

A: Yes. John provides online rugby union mindset coaching to players and clubs worldwide via Zoom or video call. All of the mental skills programs — pre-match preparation, resilience frameworks, leadership development, position-specific mindset work — can be delivered effectively online. Players in the UK, France, South Africa, New Zealand, and Argentina have worked with John through online sessions. For club programs, John typically combines online individual sessions with periodic in-person group sessions where practical.

Your Next Steps

From club rugby to Super Rugby and international level, John Novak’s rugby union mindset program builds the mental toughness that separates good players from great ones. Available in-person in Sydney and online for players and clubs worldwide.

In sport, its 80% mind and 20% body. At the top in any sport, the most successful athletes are not only physically talented, they have the mindset of a champion. If you are looking for the edge in your sporting career speak to us today about what you would like to achieve.

ENQUIRE NOW BOOK NOW

JOIN

The Ultimate Mindset Gym for Rapid Sporting Success

SHOP

Instant access to Mindset resources and eBooks Purchase Athletes Gear Join Events-live Workshops and Webinars

BOOK NOW

Book a Session for you or your Team