Who is this Episode For?
This interview reaches well beyond sport. If you’re a retired athlete trying to figure out who you are when the competition is over, an executive whose role disappeared overnight, or anyone who has ever had their sense of self stripped away by circumstance (redundancy, loss, or a life that just suddenly looks different) this conversation is for you. Host John Stanley brings a refreshingly grounded perspective, asking the questions that everyday people actually want answered.
Episode Summary
In this episode of Nights with John Stanley on 4BC Brisbane, host John Stanley sits down with mindset coach John Novak for a conversation that starts with Ben Simmons and ends somewhere far more universal. John unpacks why the body never forgets but the mind can collapse, why echo chambers are one of the most dangerous things in elite sport, and what actually helps when the hat you’ve worn your whole life no longer fits. From James Magnussen’s identity rebuild to the NRL’s best players and a weekend golfer who just wants to enjoy a round, John makes the case that the principles are identical regardless of the arena.
In This Episode
The Ben Simmons Problem
The conversation opens with Ben Simmons. At the time, the highest-paid Australian ever to play in the NBA was publicly refusing to take the court and seemingly stuck in his own head. John’s read was immediate: the body never forgets. A man who has played basketball his whole life doesn’t lose the ability to shoot, dribble, or move screen. That’s muscle memory, and it never goes away.
What goes missing is something else entirely.
“We’re all process-driven, systems-driven, routine-driven in elite sport. Something’s out of whack with him and it’s not because his body’s forgotten.” – John Novak
“It’s the echo chamber effect. If you’re not a yes man, people just don’t like it.” – John Novak
Identity Is the Real Issue
The Simmons conversation leads somewhere bigger. To what John sees as the core challenge for anyone navigating a major life shift. It’s not skills. It’s not fitness. It’s identity.
He pointed to James Magnussen. Two-time world champion, one of the fastest swimmers the sport had ever seen. Missed an Olympic gold by a hundredth of a second. Then, like every elite athlete eventually does, had to figure out what came next.
“You look in the mirror and say, ‘I’m a CEO.’ Suddenly, because of COVID, you’re not. So now who are you?” – John Novak
The hat changes. The person underneath it often has no idea who they are without it. And this isn’t just an athlete problem. It happens to executives who’ve run teams for decades and suddenly have no authority to command. It happens to people who’ve been widowed, who’ve spent thirty years as half of something and now find themselves alone with 168 hours a week and no script for filling them.
“When all of that ‘how are you going?’ is gone, you’re left with me, myself and I. A lot of people never get to know that.” – John Novak
What Actually Helps
John’s starting point is always the same: ask what genuinely moves them. Not what they’re good at. What actually excites them, lights them up, makes them curious. Then build structure around it. The same systems and standard operating procedures that used to define their working life, applied now to their own life.
For people moving into later years, his first focus is wellbeing in a practical sense. Food, exercise, stress management, the small routines that create order when the big external structure disappears.
And if there’s time and experience to spare: service. Give back. Pro bono.
“You’ve got the experience. Why not offer your services to help others? You don’t need the money.” – John Novak
Training the Mind at the Elite Level
The conversation shifts to what mindset coaching actually looks like on the ground with NRL players. John talked about working with Ruben Garrick, creating the exact mental and physical state required to nail a specific kick. The right thought, the right body language, the belief that it’s already done. Training those triggers in practice until they fire automatically when the pressure is on.
He also mentioned Shaun Kenny-Dowall, whose work with John came down to one thing: letting the bad moments go. Not analysing them mid-game, not getting stuck in the malaise. Just resetting and returning to the next moment.
“Get back to the now, get back to the simple words and thoughts and emotions. Before you know it, you reproduce the thing your body never forgets.” – John Novak
The best players aren’t exempt from this work. They do more of it. Every elite athlete John has worked with across eleven years in the NRL, including Tom Trbojevic, has one thing in common: they’re the most curious, the most open, the most willing to keep learning.
“They see the wonder in growth.” – John Novak
It Works for Hackers Too
The final exchange is the most disarming one. Can you train the mind of an average golfer, mediocre ability and late to the game, to actually stay focused on the ball?
John didn’t soften it: yes, absolutely.
The mind trains exactly like the body does. Repetition. A specific cue, repeated until it sticks. And for someone who just wants to enjoy a round without embarrassing themselves, the real goal isn’t technique. It’s taking the pressure off.
“I don’t think it’s possible. I know it’s possible because I’ve worked with dozens of people who have improved their handicap tremendously. Simply by taking the pressure off and encouraging themselves instead of discouraging themselves.” – John Novak
5 Key Takeaways
1. The body never forgets but the mind can collapse
Physical skills are stored in muscle memory and don’t disappear. When elite athletes underperform, the issue is almost always mental. Process, system, and routine are the foundations of elite sport, and when those break down, talent alone isn’t enough.
2. Identity is the real challenge in every transition
Whether you’re a retired swimmer, a redundant CEO, or someone recently widowed, the core challenge is the same. Who are you when the defining role is gone? The work of rebuilding that identity is practical, not just philosophical. It requires structure, systems, and honest self-inquiry.
3. Echo chambers are dangerous at every level
When everyone around you is a yes-man, honest feedback stops reaching you. This is a performance problem, not just a character one. The athletes and leaders who stay at the top tend to surround themselves with people willing to say the uncomfortable thing.
4. The reset is a trainable skill
Letting bad moments go, not analysing them mid-performance but just resetting and returning to the present, is one of the most important mental skills in sport and in life. It can be trained through repetition, specific cues, and consistent practice.
5. The principles are universal
Whether you’re an Olympian, an NRL star, a weekend golfer, or an executive figuring out retirement, the same mental frameworks apply. Find what genuinely moves you. Build structure around it. Encourage yourself instead of discouraging yourself. And take the pressure off.
Frequently Asked Questions
Why do elite athletes underperform when the pressure is on?
A: Almost always, it’s a mental issue rather than a physical one. Muscle memory doesn’t disappear. Athletes don’t forget how to perform their skills. What breaks down is the mental architecture: process, routine, and system. When those crack under pressure, the physical ability is still there but has no platform to operate from.
How do you rebuild identity after a major life change?
A: John’s approach starts with honest self-inquiry. What genuinely moves you, excites you, makes you curious. Then it builds practical structure around those answers. The same systems and routines that defined your working or sporting life need to be redirected toward your own wellbeing and growth.
What is the echo chamber effect in sport?
A: When an athlete or leader is surrounded entirely by people who agree with them, honest feedback stops reaching them. Everyone in the circle has an incentive to keep saying yes. This cuts off the kind of uncomfortable truth that actually drives growth and accountability.
What is John Novak's first step with any new client?
A: He asks what they love. Not what they’re good at or what they’ve achieved. What genuinely moves them. Love, in John’s framework, is the foundation everything else is built on. Without it, the work becomes a grind. With it, the rest of the system has something real to run on.
What is this blog post based on?
A: This post is based on a live radio interview between host John Stanley and mindset coach John Novak, broadcast on Nights with John Stanley on 4BC Brisbane in October 2021. The conversation has been edited and reformatted into a written article for readability. You can listen to the original interview at 4bc.com.au.
Where can I learn more or work with John Novak?
A: Visit johnnovaksport.com to enquire about coaching, or pick up his book ‘Be the Champion’ through the Boomerang Effect website. John offers one-on-one sessions online and in person in Sydney, working with athletes across 60+ sports worldwide.

